SMAC (social, mobile, analytics and cloud) is the concept that four technologies are currently driving business innovation. Every fifteen years or so, the IT industry has witnessed new innovations in computing which have changed the way IT services are delivered to the business and end users. After the mainframe era, mini-computing era, personal computer and client-server era, and the Internet era (or more correctly, the “Web” era), we’re now in what many call the fifth wave of corporate IT. This fifth wave is characterized by a new master IT architecture comprised of social, mobile, analytics and cloud technologies collectively known as SMAC.

SMAC is the new Enterprise IT Model which creates an ecosystem that allows a business to improve its operations and get closer to the customer with minimal overhead and maximum reach.

Social Media has provided businesses with new ways to reach and interact with customers, while Mobile Technologies have changed the way people communicate, shop and work. Analytics allow businesses to understand how, when and where people consume certain goods and services and Cloud Computing provides a new way to access technology and the data a business needs to quickly respond to changing markets and solve business problems. While each of the four technologies can impact a business individually, their convergence is proving to be a disruptive force that is creating entirely new business models for service providers.

Social Media – Digital Marketing

Search Engine Optimization

Web development is about giving our clients the best business tool they could possibly have. It’s about providing an imaginative, creative and unique web presence to further enhance their existing brand and we do this with a team of well versed individuals, experienced in everything from web applications to E-commerce platforms.

We gather the required information and reach a solid understanding of the businesss ‘bigger picture’, gaining in depth knowledge of the key aims and objectives of the site for the business, including their target audience, technical requirements and going through any initial concerns they may have.

We use many different tools for this and our developers and programmers work closely together to ensure that the design and functionality is at its finest for the user. This will result in an excellent user experience which promotes increased brand recognition for our clients.

ITCoordinates website designers incorporate our graphic design culture and ideologies. Our websites focus on the importance of navigation, usability and strong functional design.

Our website design solutions can incorporate many options including:

  • – How can I increase my reach and engage the right customers?
  • – How can I beat my competitors?
  • – Can I really afford to miss out on people who are searching exactly for products and services I am offering?
  • – Am I capturing the right keywords for my business?
  • – What is the current traffic to my website?
  • – Where does this traffic come from?
  • – Does that traffic convert?

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Both businesses and consumers demand innovative‚ out-of-the-box mobile applications that provide sophisticated user experiences. They expect feature-rich solutions that include technologies such as video, location awareness and mapping, data capture, real–time notifications, near field communication (NFC), data synchronization across platforms, and more. Add to that the diversity of devices and OS versions and developing for mobile quickly becomes a challenge.
At ITCoordinates, we have a dedicated mobile and wireless expert group that can offer assistance and solutions regardless of where you are in your mobile development lifecycle. We provide the following range of services:
• – “Anytime Anywhere” mobility solutions
• – Architecture for the next-generation of mobile applications
• – Strategy and implementation
• – Test automation
• – Android customization
• – User experience design, evaluation, and support

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Big Data Analytics is relatively early in its adoption cycle. The following opinions from well-known market research and analysis firms elucidate what?s in store for Business Analytics.
”Analytics will define the difference between the losers and winners going forward’’: McKinsey.
”The challenge is that companies have far more data than people have time, and the amount of data that is generated every minute keeps increasing. In the face of accelerating business processes and a myriad of distractions, real -time operational intelligence systems are moving from ‘nice to have’ to ‘must have for survival.’ The more pervasively analytics can be deployed to business users, customers and consumers, the greater the impact will be in real time on business activities, competitiveness, innovation and productivity.” : Gartner.
This course on Big Data Analytics for Business is a combination of essential fundamentals, practical techniques, hands-on sessions on Hadoop, and case studies to cement all this together.

Data is now generated by more sources and at ever increasing rates. Examples include Social Media sites, GPS based tracking systems, point of sale equipment, etc. The ability to process such data can provide that essential edge required for business success. Demand for Big Data professionals is rapidly increasing. Knowledge of Big Data can provide an advantage leading to faster professional advancement.

This course on Big Data Analytics for Business is a combination of essential fundamentals, practical techniques, hands-on sessions on Hadoop, and case studies to cement all this together.
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Cloud Computing

Cloud computing, or something being in the cloud, is an expression used to describe a variety of different types of computing concepts that involve a large number of computers connected through a real-time communication network such as the Internet. In science, cloud computing is a synonym for distributed computing over a network and means the ability to run a program on many connected computers at the same time. The phrase is also more commonly used to refer to network-based services which appear to be provided by real server hardware, which in fact are served up by virtual hardware, simulated by software running on one or more real machines. Such virtual servers do not physically exist and can therefore be moved around and scaled up (or down) on the fly without affecting the end user-arguably, rather like a cloud.

Service Models:
Infrastructure as a service (IaaS)
Platform as a service (PaaS)
Software as a service (SaaS)
Network as a service (NaaS)
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